Yes! Simply reach out to our customer service team to get updates regarding the performance of your PPC Campaign.
To understand the terms and numbers associated with them, please see below:
- Click: The number of times your ad for that area was clicked on
- Cost: The amount of money that was spent on the ad for that area
- Leads: The number of people that converted into a lead from that ad's search area
- CPL: Cost Per Lead - Cost/Leads=CPL
- Conversion Rate: Leads/Clicks=Conversion Rate %
- CPC: Cost Per Click - Cost/Click=CPC
The reason some spends are higher in specific areas is that the traffic for that particular area is searched more often than the areas with lower spends. Check out this guide for more information on PPC Seasonality as well.
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