Q: What does everybody use for these newsletter, flyers, etc. to send out on a regular basis to people in your sphere?
A: We do have the KW 33 Touch and 8 X 8 programs in the library for free. Dave Beson's products are for varying stages in the process, including prospecting and post closing follow-up. The problem with templated content is that it's templated. It needs to be generic by definition so how relevant is it to your clients? Will they open it? It would be good to hear from everyone what you're sending that actually gets opened and read.
A: It depends on HOW you want to stay in touch. Do you want your "newsletter" to be generically written?
We are not a graphics and marketing company. In fact, every CRM produced bit of marketing copy- the letters, the "newsletters" and special occasion cards/messages has been unsuitable for my brand quality.
If you are not confident in your ability to create marketing and content you need to hire someone who can. Or, maybe just communicate from the heart. People really dig that.
A: This was a huge struggle for me before I had a breakthrough. The canned marketing materials you find in other CRM's and other systems are something that always made me uncomfortable when sending to my sphere. None of it sounded like me and none of it really graphically represents my brand or the overall feel and culture of my business. I consider myself a creative person however I don't have the time or skill to graphically design materials to send out to my database. My breakthrough came when I started thinking about building relationships and not just marketing or mindshare. We build relationships by being real, being genuine, being relevant and by being in tune with who we are communicating with. My touch plan is multi media. By that I mean it originates from multiple communication methods - phone calls, text and video messages, direct mail, email, social media, etc. Try starting from there. Go through each media type and determine how you want to touch your met database in each of those styles. Once you have that down then you can start thinking about what the content of each of those touches would be.