Q: rFactor and contact score - how are they determined and what should I be doing with the information?
A: rFactor - Quality of the entire database as a whole. Scale 1-10. We can roughly predict how many transactions you can expect from your database if you continue to foster relationships.
Contact Score = Is quality of individual contact on multiple data-points.
Q: What are the data points for contact score? How many transactions would you predict based upon the rFactor score?