What is rFactor and contact score and how are they determined?

Q: rFactor and contact score - how are they determined and what should I be doing with the information?

A:  rFactor - Quality of the entire database as a whole. Scale 1-10.  We can roughly predict how many transactions you can expect from your database if you continue to foster relationships. 

Contact Score = Is quality of individual contact on multiple data-points.

Q: What are the data points for contact score? How many transactions would you predict based upon the rFactor score? 

A:  https://youtu.be/ChiN0uZ4q88?t=8m45s

 
In this training I will cover: - How to Add a contact with a spouse and keep them…
 

 

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